The Narrator in The Tell-Tale Heart - Free Essay Example

Sample details Pages: 5 Words: 1524 Downloads: 2 Date added: 2019/08/12 Category Literature Essay Level High school Tags: The Tell-Tale Heart Essay Did you like this example? The Tell-Tale Heart by Edgar Allan Poe is being told by a narrator who is angry. The narrator tells all his motives from the beginning by addressing his issue of the old mans eye to the reader. The story he tells is based on his view to defend his place even though he insists that hes not crazy, but his actions say it all. Don’t waste time! Our writers will create an original "The Narrator in The Tell-Tale Heart" essay for you Create order The narrator spends many nights watching the man sleep. On the last night the narrator wakes the old man while watching him. He stays silent and unmoving in darkness. The narrator is very known that the old man is petrified and trying to down play all the noises. The narrator tells himself that he hears the old man heart beating. The fear of hearing the old man heart beat wakes up the neighbors and then he kills him. The man cuts the limbs off the old man and hides it under the floorboards. Then at the end he could get away with this, but he admits to the police what he did. The only reason why he admitted to it because he thought him hearing the old man heartbeat. This automatically shows me how crazy the narrator is even though he tries to be very convincing. I found this story to be very horrifying but also entertaining and it was my favorite story by Edgar Allan Poe. I argue that the narrator of the Tell-Tale Heart is a complete reversal of the American Adam because of his obsessive mind with the old man that he lived with and his evil eye. The narrator had explained how he killed the old man in detail and how the heart beating of the old man sounds like the heartbeat of his heart. In the story there was many sources of the old man heart sounding like ticking of a watch wrapped in cotton. The killing of the old man and how evil he had only destroyed him at the end, then also exposing himself. To prove my argument, I will focus on three traits of the Anti-American Adam which are, not innocent, tricky smooth, evil emotion. For the tricky and smoothness trait the narrator shows are also in the middle to end because thats when he says how he got rid of evidence. The innocence of is at the end of the story when he confesses his deed as he cant ignore the loud sound of his own guilt and crime. We can see what he is hearing is his own conscience, forcin g himself to do whatever he has to because there are consequences for his actions. The narrator that hears this sound. Therefore, either way he forces him to confess, by saying this out loud, It is the beating of his hideous heart! The narrator of the story shows us a trait of the dark side of Romanticism with the evil emotions in his heart and how he felt inside about the old mans eye. In the middle of story, Poe the narrator talks in a furious tone by really looking into the old mans eye. He felt like the old man eye was watching him and judging him. The narrator felt the eye was so bad he had to do something about it and destroy it. Poe writes, It was open wide, wide open and I grew furious as I gazed upon it. I saw it with perfect distinctiveness all a dull blue, with a hideous veil over it that chilled the very marrow in my bones (668). As we see in this quote Poe describing the old mans eye and how he despises it and how hes really looking into the mans eye really shows how he feels. Also, in his heart he is feeling evil within himself, but he was very jealous that the old man had a glass eye and saying how perfect it had looked. Another quote I found that shows how evil the man is of the old man is, He had the eye of a vulture a pale blue eye with a film over it Whenever it fell upon me , my blood ran cold; and so, by degrees very gradually I made up my mind to take the life of the old man, and thus rid myself of the eye forever (666). This showed how he was thinking about killing the old man from getting anger built up from looking at the old mans eye. The narrator evil emotion then turns into a horrifying murder of the old man. Poe goes in detail of how he murdered he old man and how smooth and tricky he did it in the story for instance, The night waned and I worked hastily, but in silence. First, I dismembered the corpse. I cut off the head and the arms and the legs. I then took up three planks from the flooring of the chamber and deposited all between the scantlings. I then replaced the boards so cleverly, so cunningly, that no human eye not even his could have detected anything wrong ( Poe 669). This quote shows how smoothly he tried to murder the old man by cutting off his body parts and way he is describing it and then he said he was doing all this silently and how he put in under the flooring. Nobody will find any evidence on the old man murder in his mind he thinks nothing is going to go wrong. Another quote to show the smoothness of the narrator from murdering the old man, He also said there wasnt anything left from this such as blood or stains and he was so happy he cleaned up everything and cleane d out stuff from murdering the old man. The narrator smoothness during this murder shows how bad his motives were but smooth it was. The narrator switch after being so evil trying to be innocent even though hes not. At the end of story is where you see the act of being innocent towards the police, The officers were satisfied. My manners had convinced them. I was singularly at ease. They sat, and while I answered cheerily, they chatted of familiar things. But, ere long, I felt myself getting pale and wished them gone (669). This shows how the narrator how he tried to act if hes not guilty of the murder of old man and try to be all cheerful and innocent in front of the police. The narrator at the end of story can no longer act innocent he ends up losing it and shouting something to the police Poe writes, Villains! I shrieked, dissemble no more! I admit the deed! Tear up the planks! Here, here it is the beating of his hideous heart! (670). At this point of the story the man cant take it anymore of the murder. The beating of heart in still in his head and making him crazy. He realizes he cannot live like this and it would lead up to anger and madness. So, he admits to the police to stop the sound of the heart beating. The heart beating is his guilty conscience. The man doesnt really have it inside him being a murderer because he cant live his life like that. From the examination of the narrator its clear that he is evil and try act innocent until the end of the story where he breaks, and how smooth he is with his tricks during this murder. After the murder the man believed he was going to get away with it. All these traits show how evil he was in the heart because anybody who chops somebodys body and then putting it under the floorboards is very evil and something is wrong with them. Throughout this whole story it showed how obsessed the narrator was about the old mans eye and how he had love for him but still wanted to kill him. All in all the narrator shows how the man was so confident he could do this which he did and he thought his plan was going to work but when it came to being asked questions about this by police he tried to act innocent and changed his manners real quick until he shouted he was going to admit to the murder and that showed how he wasnt so tough after all or a so called heart murderer. Most people who are murders o r know they are tough arent just going to easily say they did the crime until later on maybe when there is evidence or witness or something that already shows they are guilty. The story tries to tell many stories, one thing from the story that I found to talk on nobody should not hate or dislike someone just because the way they looked. I ask myself why do racism exists and the story brings a clear image of the insanity that goes on in the minds of people who are racist Simply wanting to kill an innocent old man, just because of his glass eye and the way it looked is crazy and no matter how people try to rationalize it.

Children and Culture Essay - 1138 Words

Children and Culture As children we are automatically taught to be open-minded. We are taught not to stare at people which teaches us not to be disrespectful to one another. Also we are taught to respect and be kind to everyone regardless. As kids we are still untouched by he worlds ways of thinking and if we unattached our self’s from someone that’s of a different race it’s because we cant relate to them and we sill dont know how to handle ourselves in different situations. I believe its still an unknown fact how some people grow up and become adults who want nothing to do with anyone that isn’t like them. In one of our discussions in my RHT class Kathaleen Mayan wrote about a set of Asian triplets that werent very out†¦show more content†¦Its hard being looked at as weird in America for being Arabic and being treated differently in Jordan for being an Arab-American Christian, this has made me a much more stronger person, and now not much fazes me and words really dont hurt me, I mean there isnt much I havent heard. There is just one thing I cant get used to, and that’s how my mother gets treated because of her broken English.lt;!--[if !supportAnnotations]--lt;!--[endif]-- Amy Tan, a very well educated Asian woman wrote about growing up and having to do every thing for her mother because of her â€Å"Broken English.†lt;!--[if !supportAnnotations]--lt;!--[endif]-- lt;!--[if !supportAnnotations]--lt;!--[endif]-- I related to this piece of writing, because from when I was just in 5th grade to this day I have had to make all the business calls for my mother, handle situations out side of the home, or just explaining to people how she felt about things. When I look back at the situation now I think that my mother may have gone back to school for language because of me. I slowly was starting to lose respect for her because she never wanted to try to interact with people, she barley spoke and when she would it was usually to tell them she didn’t speak English andShow MoreRelatedDisneys affect on our Children and Culture1525 Words   |  7 PagesIt can be argued that culture provides the foundation for persuasive forms of learning for young ch ildren. For proof, one doesnt have to look any further than down the aisle of the childrens section of their local video store. What you will find are numerous animated titles, many of them Disney films. Most people unconditionally accept that these movies are good for children, that they promote stimulation of the imagination, and contain them in an aura of innocence. 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My Career Objective Free Essays

In my first employment, I want to be employed as marketing assistant for a drug Maker Company. Being a fresh graduate with a pharmaceutical degree from the university, I am quite excited to be in the marketing department because the job seemed to fit to my course (a Bachelor’s Degree in Pharmaceutical). The job that I want to have includes the sale of pharmaceutical products, taking orders from the customers, and developing business relations with both new and old customers. We will write a custom essay sample on My Career Objective or any similar topic only for you Order Now Target Market My main target market is the Pharmaceutical Companies in India, which manufacture pharmaceutical products and drugs for export to South East Asia. Most of the drugs are sold over the counter, as these drugs are common medicines for fever, cough, and flu. There are also generic antibiotic medicines such as cefalexin and amoxicillin that are sold cheap. At present, China, Indonesia, Thailand, Philippines, and Malaysia are the emerging pharmaceutical manufacturer and exporter in the region. In order to demonstrate my desire to work in pharmaceutical company in India, I checked for job opportunities in some pharmaceutical companies in India. See appendix A or Job announcements samples from India. This job opportunity requires a minimum of one-year experience but I believe that if the credential is impressive, it may not pose problem. Personal Features To prove my worth to the position, I would like to emphasize five features that describe me as a person, and as a professional. First, I posses a solid communication skills both in person and by phone which I developed during my student days as public information officer in our school organ which   I believe will benefit the marketing department. Second, I am proficient with Macintosh, PC, and spreadsheet applications; I am particularly gifted with technical skills that give me an advantage over other applicants. Third, I can effectively manage important aspect of business operations, including inventory management and account maintenance. I acquired knowledge in this area through my on-the job training at my grand father’s business firm. Fourth, I have a flexible character and I cab easily get along with others. This enables me to have the ability to organize and motivate others. I believe this is important in the work place because working in harmony with others builds teamwork, which is important in creating a productive work environment. Above all these, is that I posses a strong work ethic and enthusiasm to learn. I believe that with all this features I can help the company to boost its sales performance as well as in advancing the company’s competitive advantage. What makes me different from others? I understand that there are many applicants to the position I desired, but I would like to point out my advantage with others, which make the difference. Aside from the five features that I have which I mentioned above, I am a jolly person. I have strong sense of humor and I could easily crack jokes that can uplift the guts of my peers. I am willing to do some technical trouble shooting if necessary, even to the extent of working on twenty-four hours to ensure effective communication facility or to meet the necessary requirements. I am aware that this is not the kind of job I am applying but if I need to do so, I will be willing. My communication skills would be an advantage too. I have communications with a lot of important personality that could provide an important business link. If I will be given the chance to be part of the marketing team, I could work with these important people to advance the companies’ interest and goals. Salary Expectation With regard to the salary, I will not be so particular about how much as long as it is respectable. I mean not really high but not very low also. But this depends on the company situation. If the company is multi-national I would expect salary that will commensurate to my worth in the company. I believe this is justifiable because multi-national company earns enormous profits and it is not a sin to demand a fair share.   I will not demand higher salary, but just the appropriate compensation based on the prevailing salary standard. However if necessary, I am willing to accept lower salary if that meant developing good experience for a better job two to three years from now. I do not think demanding a higher salary at this point is unjustifiable in the sense that I have not proven yet my worth. I need to prove all that I have stated in my resume. The salary that I expect is the current minimum wage for professional. Promotional strategy (why I want This Job) I have learned about the job opportunity in India from the internet at Yahoo job search India. The specific location of the company is in Mumbai. I want this job because I have particular interest in pharmaceutical related work. Besides this is my field of expertise and it would be more comfortable for me if will be in this fieldwork. Perhaps what attracts me to this kind of work is that since childhood, I was fascinated by the pharmacist in their beautiful uniform that I used to see at a nearby drugstore in our neighborhood. I choose to work in India because I want to experience a new culture. India is one of the fastest growing economies in Asia and considered to one of the emerging hegemonic economy after the United States. What do I see my self doing in five years I would say that I will still be in this company five years from now but perhaps as the marketing head of the company’s marketing department. I am quite sure that both my technical and communication skills will be even more developed during the course of my employment and I expect that I can acquire new skills, particularly in management, that could provide me the opportunity for career improvement. I am confident that so long as the top management recognized my worth and justly compensate my effort, I can perform my best and remain loyal to the company’s goals and mission. What do I see my self in ten years? As I mentioned earlier, so long as the company recognized my worth and justly compensate my effort, I will remain loyal to the company and perform my best. In this case I see my self-being in the top management team or perhaps a branch manager in either India or in particular Asian country. My loyalty to the company will remain until the time of my retirement. The company’s trust and confidence in me as well as the fare recognition of my initiative, my effort, and my skills and experience with the company will be the motivating factor behind my commitment. Distributional Strategy I will make the employer aware of the benefit that I can provide through my resume with attached application letter. I must prepare an impressive resume that presents my outstanding qualification specified in terms of acquired skills, personal attributes, co—curricular and community involvement, awards, and most importantly my work experience.   By means of these points of competencies, I can generally pinpoint my advantages over other applicants; and in the same way, the employer can easily determine why he has to select me from the many choices he has. Basically, resume and application letter is the best option for all application in making that first point of contact with the employer.   This is the best way to make personal impression because this reflects your sincerity and personality. Appendix A JOB ANNOUNCEMENT FROM THE INTERNET Marketing Executive Company Profile: The company is into manufacturing of High Quality Pharmaceutical, Chemicals, Cosmetics, Beverages Food Industries Machineries Equipments. Job involves : The job will include sale of pharmaceutical Machinery, follow up with client, Taking orders from clients, overall business development of the old and New clients as well. Experience : 1 – 3 yrs Job Category : Marketing / Sales Medical Marketing Associates Company Profile : A Pharmaceutical Group of Company Job involves : Post Graduates/ Graduates in Medicine/ Pharmacy/ science. Experience : 1 – 2 yrs Job Category : Pharmaceutical/ Biotech Keywords – Medical Marketing Associates More Information Salary : Upto Rs 1.75 lacs p.a Location : Ahmedabad, Bangalore, Jaipur Date Posted : Source: http://in.jobs.yahoo.com/jobs.php?jc=Pharmaceutical Work Cited Henry, Merrit. Constructing an Impressive Resume.   The Jamaica Observers.   April 22, 2007. http://www.jamaicaobserver.com/news/html/20070421T210000-0500_122057_OBS_CONSTRUCTING_AN_IMPRESSIVE_R_SUM__.asp. Yahoo Job Search in India. http://in.jobs.yahoo.com/jobs.php?jc=Pharmaceutical          How to cite My Career Objective, Essay examples

Academic Communications for Business and Economics- myassignmenthelp

Question: Discuss about theAcademic Communications for Business and Economics. Answer: Introduction In 2009, on Easter Sunday, two employees of Dominos , working in a North Carolina store, decided to post two funny videos of them while making sandwich. They created five videos using different ingredients. One of video showed that an individual was sticking mozzarella cheese up his nose and then used that dirty cheese by blowing the same on a sandwich. Other videos were about unhygienic uses during preparation and cooking and some stomach turning activities. They posted those videos in YouTube without consulting anyone and they did not think of any consequences after posting them in social networking site. They did not even think of reputation of the brand image of Dominos and did not realize that their funny activities can take a toll on the branding. 1 million people watched those videos. Those videos were viral and people criticized Dominos for adulteration in prime trusted brand. The videos were on YouTube for 2 days. Online bloggers and customers prepared several articles on th at adulteration. The top personality of Dominos then decided to tackle the situation going on social media through different social media platforms. He realized that videos were not false propaganda. Then he collaborated with the consumer watch dog GoodsAsYou.org. They identified the two employees as Kristy Hammond and Michael Setzer(Goldiner, 2009). Vice president McIntyre then instructed the company to respond all queries on Twitter. Dominos explained the situation, their stand, what is going on to rectify the situation and why the company didnt issue any official statement. By next day, President of Dominos, Patrick Doyle recorded an apology statement and it was uploaded on YouTube. A video was posted against two videos on social networks just to manage and to fight the situation on same platforms. This made people more responding and trustworthy as people watched adulteration on YouTube and believed the whole story. In the same way, people trusted the apology video and believed that it was not adulteration, rather a nonsense post. It was indeed a right decision as well as a guide for the corporate also(Gregory, 2009). The Domino's crisis is an eye opener for corporates. It shows that companies should have very strong social media presence which can handle any situation over cyber world. If companies do not have access to the social network in a day when youngsters are totally dependent on this platform, companies would definitely face real problems and become victims in social media platforms very easily. If a corporate does not have social media presence, it cannot manage any created damage in social media either. Domino's did not have very good social media presence. So it could not be active when the videos were posted on YouTube. It would take time for them to combat the crisis as they did not have any corporate strategies to manage risk factors of being victimized in social media platforms. People did not believe them unless an apology with explanation was uploaded by the company president. Dominos used the same platform to clarify the issue for damage control. People understood their views as it was more relevant to public feelings. Food adulteration took a toll on company reputation in initial stage, but later uploading a video had done the damage control about all allegations, which was proved to be effective tool to manage the crisis. In his dissertation titled How Social Media is Changing Crisis Communication: A Historical Analysis, Daniel A. Landau (2011) mentioned that an integrated strategy communicating in such a way that it incorporates both traditional and social media, which is important (p. 62). Previously corporate sectors had risk management associated with different platforms and they had ready documents to handle the situation. But now as social media is used to defame a company, it must have risk management plans to deal with all social media. When company sets up a presence on online, it becomes more public friendly with easy reach of people. People can now watch their favourite brand and can react more than before. Now they are directly related to the company affairs. Earlier it was hidden in some way and stakeholders could know about their company at the end. But now people can react and assess the company while watching online and can build positive or negative feelings. Social media response is very quick and within very less timeframe and it can be viral as well. So for negative news, before being viral, company should be able to manage that damage using the same media(Northrup, 2010). Compiling and synthesizing these damage control practices are not an easy task. This crisis and disaster are different in nature with unique feature, which are inherently dynamic, with unpredictable outcome (Bell, 2010, p. 151). As per Seeger (2006) these practices do not frame a plan, rather they are the principles and sometimes processes which are treated to be effective crisis communication response in terms of good planning (p. 242).There are different practices depending on the nature of situations. Coombs (2004) offers the Situational Crises Communication Theory to make strategies for different situational approach. It explains how a company can select a crisis response strategy. Normally crises cause awareness of stakeholders in a three way system(Young, 2012). If the crisis took place in past or it may happen in near future also If the situation can be controlled by the company If the crises are an output of internal or external process(Seeger, 2006). In Domino's case, this crisis was not happened in the past. So corporate is not ready to control the situation. Company reputation depends on ready strategies to handle that crisis and thus it can change minds of stakeholders. It can affect stakeholders in a very negative way. The crisis must be observed in a serious note Company should interpret all relevant information in details and connect them accurately with relevance Company has to choose a strategy which seems to be most fitted in this situation Company must implement the solution (Hale, Dulek, Hale, 2005). Normally a company should choose the strategy which is best suited in that situation by evaluating with four step process. Best practice can minimize the damage very quickly and efficiently. In this case, until the president came over with apologetic video, people did not listen and turned down every excuse which caused a big problem with the company. Dominos could upload video with those two staffs who posted those problematic videos. As they posted some videos which misled people that Dominos products are adulterated and there is no quality check or assurance process. Actually they did it for fun without realizing the seriousness of the issue. They even did not think that it would go to such serious extent and those crazy videos could turn so harmful for their company. If another video giving explanation from these two people was uploaded, people would start believing their innocence. People would definitely listen to them as they did such for first time. Generally people have positive impact if the miscreants admit their fault. Domino's could talk to them after identifying the duos. Then it could create a video mentioning that they posted the video without any serious thinking. They did not mean for degrading the product, rather it was completely a fun video(Thesmokinggun, 2009). The management of Dominos have realized that problem happened in social media and required to be handled and controlled via social network only. As there is a concern about the reputation of the company, to apprehend the correct views in front of stakeholders, the President came to control damage occurred by this loss. The president is the supreme authority and most weighed person in the organization. So people have a biased response for him. He is liable to the stakeholders. So only he could clear all confusions created by that wrongly posted video. He took apology which made people more comfortable. Public observed that the company is serious about their whereabouts with very particular step to make damage control urgently. People always have a trust system on this type of mentality and cannot close their eyes. People with consciousness about social media watched first video, made a conclusion of adulteration of food. After watching video of the president of that same company, peop le concluded that it is not a case of adulteration. Here people continued to trust on the brand as the highest authority has that trustworthiness. People started believing on their loving brand just like before(Williamson, 2010). Dominos could use traditional media like print media and electronic media. Dominos could give advertisement in all leading newspaper. They could publish an interview of the president of the company with those two staffs. Staffs could clarify their stand with relevance. They could admit in a press conference also to accept that they did this wrong doing unintentionally. They could tell people that the video was for pure fun. It was not for any adulteration. At the same time, the president could give an interview with apology. He might feel sorry with the people. Dominos could call a press meet with those two defaulters. All the traditional media got information about what happened there. Dominos could give advertisement in television also. Newspaper and television are two main mass media everywhere. Public could understand the stand point in this matter and decide accordingly. Dominos could use Twitter as well as Facebook also. Facebook could counter talk on that video as Facebook is used by huge number of people. It might be viral also with the statement that the video was not an adulterated one; rather it was a fun posting without considering any post consequences. In Twitter, Dominos was trolled by several people for this adulteration video. Company could clarify its position in twitter also. They could post video also in both the social networking sites. Dominos could target directly its stakeholders using Facebook and Twitter because a huge number of people have access on these two sites(Youtube, 2009). The first page principle is Tell the truth. This created a series of questions that who needs the truth and to what extent. In a situation like this, there are multiple truths which might be right to grab the attention of general customers, the company, the employees and the media. In this case, there were some online watchdog organizations. They helped the company by informing every details related to this case. The Designated authority of the company actually conveyed the message that an erratic and insensitive behaviour of two individuals who thought that everything was not so serious. Company gave the message that the two individuals do not represent the brand. They are part of the 100,000 people and cannot represent all staffs who work every day at Dominos Pizza all over the world (Flandez, 2009, Para. 6). Patrick Doyle wanted to interpret the truth that the incident done by them was not carrying anything wrong in any sense. They felt sorry for the whole episode and told people that the act was an unwilling mistake and they would do anything to regain the trust of consumers(Scholarcompanions, 2016). However, in the quest to honest, open and candid (Seeger, 2006) about the situation, Dominos must take all responsibility of its workers. But at the same time taking responsibility had the probability of legal hazards (ClaeysCauberghe, 2012), including freedom of speech and to some extent copyright claims also. In order to minimize the damage of the company, Dominos depended on two social sites (the watch dog organizations and local authorities) as they are credible sources and general people have faith on them. Being social media partner, they coordinated the situation as an act too idiotic and alerted more people (York, 2009, Para. 5), and appealed to people not to add further fuel to the matter (Vei et al., 2011). Initially Dominos took 24 long hours to respond as it was hesitating to respond and clarify their stand through social media. They never communicated in Twitter or any other social media as people are very fast and judgemental in social media. So people gathered negative views against Dominos. Veil, Buehner, and Palenchar (2011) pointed to the fact that the power to communicate remains with the way a company is behaving and narrating the entire situation. It never depends only on technology(Petkevi?ien?, 2014). A second challenge in telling the truth in the digital age reveals on other questions (Roberts, 2010) that an organisation needs virtual spaces in cyber world. They are using social media platforms, which are to be used for best practices. York (2009) brought this to our attention in her online article, asking why Dominos lagged behind on social media presence. The brand is on all the social media platforms like MySpace, Twitter, and YouTube and most visibly on Facebook with nearly 300,000 followers (Para. 18). There is a big difference, that presence in social media does not have value if not utilized in any serious situation. Company must integrate their marketing policy in social media otherwise competitors would never miss a chance to malign in any possible situation. On the very next day the video was uploaded in YouTube, and Dominos had posted a video on their website. But it had not got such implication as expected by the employees of the company. Dominos could not reach the audience through its own websites. According to McIntyre, prior to this event, they had a crisis management team with all probable social media plans. But they thought not to jump there without a solid strategy. They planned to play safe and straight. Most important thing is they were about to implement their new social media strategy just a week later. But as this situation came suddenly, which made them to jump in order to resolve the crisis and they did opposite to whatever they planned (Quoted in Jacques, 2009, Para. 10) After reviewing this, they researched a lot and found the truth that apology by the president actually changed the scene drastically in favour of the company. He further assured that this type of incident would never happen again (Levick, 2009, Para. 6). They changed their strategy then and decided to use the same interface targeting same audiences. They uploaded video to control the damage and to give explanations to the people and stakeholders, as well. They used to generate various contents and information from social networking to prove their willingness to act promptly with concern, passion and apology (Veil et al., 2011, p. 114). Bloomberg BusinessWeek appreciated their concern in such situation as they gave importance to rebuild their fame. Online portals said that Dominos has that ability to manage social media in crises situation (Levick, 2009, Para. 7)(Wordpress, 2016). Initially Domino's chose to upload video in their website. But it hardly had viewers. As they handled this type of situation first time; with this experiment, negative publicity was going on with the pranked video. If the video was being watched by more people, that would make it further viral. When Domino's realized the problem, it chalked out a fruitful plan to counter the video in the same platform, to win the battle. People started watching companys clarification of such a serious issue and started believing companys version as it was more accountable than any other. The video had viewership of one million within 24 hour. It was further increased in next day. Speed in social media plays a vital role and thus it is a major criterion to minimize risk factors using social media. Crisis management is a complex issue. But time is an important factor to handle situation like Dominos case. References: Goldiner, D., 2009. Domino's pizza workers face charges for YouTube video showing them making 'special' sandwiches. [Online] Available at: https://www.nydailynews.com/news/money/domino-pizza-workers-face-charges-youtube-video-showing-making-special-sandwiches-article-1.364515 [Accessed 26 August 2017]. Gregory, S., 2009. Domino's YouTube Crisis: 5 Ways to Fight Back. [Online] Available at: https://content.time.com/time/nation/article/0,8599,1892389,00.html [Accessed 26 August 2017]. Northrup, L., 2010. Domino's Gross-Out Video Star Gets 24 Months Probation. [Online] Available at: https://consumerist.com/2010/03/10/dominos-gross-out-video-star-gets-24-months-probation/ [Accessed 26 August 2017]. Petkevi?ien?, M., 2014. Crisis Management to Avoid Damage for Corporate Reputation: The Case of Retail Chain Crisis in the Baltic Countries. Procedia - Social and Behavioral Sciences, 156, pp.452-57. Available at: https://www.sciencedirect.com/science/article/pii/S1877042814060406. Scholarcompanions, 2016. Attached are three questions regarding dominoes crisis 2009. [Online] Available at: https://essay-discounts.scholarcompanions.com/public-relations/attached-are-three-questions-regarding-dominoes-crisis-2009/ [Accessed 26 August 2017]. Seeger, M., 2006. Best Practices in Crisis Communication: An Expert Panel Process. Journal of Applied Communication Research, 34(3), pp.232-44. Available at: https://www.vodppl.upm.edu.my/uploads/docs/Artikel%201%20-%20%20Best%20Practices.pdf. Thesmokinggun, 2009. Domino's Prankster A Sex Offender. [Online] Available at: https://www.thesmokinggun.com/documents/crime/dominos-prankster-sex-offender [Accessed 26 August 2017]. Vei, S., Buehner, T., Palenchar, M. l, 2011. A Work-in-Process Literature Review: Incorporating Social Media in Risk and Crisis Communication. Journal of Contingencies and Crisis Management, 19(2), pp.110-22. Williamson, S.N., 2010. Domino's Pizza gross-out prankster pleads guilty. [Online] Available at: https://www.charlotteobserver.com/latest-news/article9048248.html [Accessed 26 August 2017]. Wordpress, 2016. Issues, Crisis and Reputation. [Online] Available at: https://whatifandwhynot.wordpress.com/issues-crisis-and-reputation/ [Accessed 26 August 2017]. Young, C., 2012. Fight Viral with Viral: A Case Study of Dominos Pizzas Crisis Communication Strategies. [Online] Available at: https://api.ning.com/files/vwzIt05Fr12G2dm3XgplkGFekSvdL5bn0h1xq1S0A6sfsN6g6uP-YPQnu4GLaaJe0ta8OP6ahNZvsFhAAkP0IADz-wJBVO4R/dominospizzacasestudy.pdf [Accessed 26 August 2017]. Youtube, 2009. Domino's Pizza Worker Kicked Out Of College 9-1-2009. [Online] Available at: https://www.youtube.com/watch?v=LHZXL93ERk0 [Accessed 26 August 2017].